FionaFounder · Creator · SF & LA

FionaFrills

I grew up online. I'm building what comes next.

My first YouTube video went up when I was 10. At 13 I founded Frilliance and took it into 1,000+ Walmart stores, CVS, Amazon, Superdrug and TikTok Shop. Now I build technology for the creator economy I grew up in.

1B+ views across my channels✦ 1M+ YouTube subscribers✦ 250M+ YouTube views✦ 350M+ organic TikTok views on Frilliance✦ 1,000+ Walmart stores✦ 150+ CVS stores✦ 60,000+ community members✦ 26,000+ creators on Aurelia✦

About

I've seen the creator economy from every side: as the creator, as the brand founder, and now as the person building the solutions.

On screen

2011

Seven years as an actor and model, in Disney Channel productions, digital series and national campaigns for consumer and tech brands.

Online

2013

I started YouTube at 10. I still write, film, edit and package my own content, and I've partnered with hundreds of brands along the way.

In business

2017

I founded Frilliance at 13, after struggling with acne and finding almost nothing made for teen skin. I've been building companies ever since.

In tech

2025

I co-founded Aurelia, the creator marketplace for agencies, brands and creators. More than 26,000 creators use it today.

By the numbers

1M+YouTube subscribers across my channels
1B+views across YouTube, TikTok and everything I make
350M+organic TikTok views on Frilliance content
1,000+Walmart stores carried Frilliance
60K+members in the Frilliance community
26K+creators on Aurelia

What I've built

Five chapters, from the first video to the companies I run today. Open any of them.

2025 — now Aurelia Co-Founder

The ultimate creator marketplace for agencies, brands and creators.

I co-founded Aurelia in 2025. It's where creators, agencies and brands come together, with AI that makes every partnership feel seamless.

Endless opportunities. Seamless collaborations.

Brands post a campaign, creators apply, and Aurelia keeps everything in one place, from the brief to the payout. Here's what a live campaign looks like.

26,000+ creators on the platform

aureliatalent.com ↗

Locket

Lifestyle · Paid post

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Memories by Locket

Memories by Locket: If Money Wasn't Stopping Us

$500–$10KCreator payout
  • UGC · Stories · Recurring
  • 1 entry video + tag @Locket
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LocketShare the memories you'd make if money wasn't stopping you
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2017 — now Frilliance Founder & CEO

Skincare-infused makeup for teen skin, made by a teen.

I started Frilliance at 13 because there was nothing made for teens. What began as a makeup line became a brand about confidence and friendship. I took it from my bedroom to 1,000+ Walmart stores and 150+ CVS stores nationwide, plus Amazon, Superdrug and TikTok Shop.

  • 350M+ organic TikTok views
  • 60,000+ community members
  • Creator campaigns with hundreds of millions of views
frilliance.com ↗
The Frilliance × Embreigh Lip Kit, held up beside a wink
Frilliance × Embreigh Lip Kit
2013 — now Creator YouTube & social

Thirteen years and well over a billion views.

I've built audiences across YouTube, TikTok, Instagram and Snapchat, and I've used them to launch products, grow companies and connect brands with creators. I've made thousands of long and short videos, and I still handle the strategy, filming, editing and thumbnails myself.

Highlights

  • 1B+ views across my YouTube channels, TikTok and everything else
  • 1M+ YouTube subscribers and 250M+ YouTube views
  • Hundreds of brand partnerships
  • Several companies built from audiences I grew organically

Accounts I run

@fionafrills
@fionafrillsvlogs
@fionafrillsdiary
@frilliance
@aureliatalent
& a few secret ones

Follow along ↓
2011 — 2018 On screen Actor & model

Where I learned what a camera wants.

I spent more than seven years acting and modeling: Disney Channel productions, digital series, and national campaigns for leading consumer and technology brands.

Credits

  • Disney Channel
  • Digital series
  • National campaigns

In the press

Beauty Independent

How Frilliance grew on TikTok, and the app that comes next

Read the story ↗

Coverage of Frilliance, its retail growth, and how a creator-built brand turns community into a company.

All press ↗